NP SoftTech Shopify FAQ
Maintenance
Can maintenance include light Shopify CRO tests and UX tweaks?
Yes. Practical CRO improvements and UX tweaks often sit inside retainers when each change is small and reviewable. Larger experimentation programmes may be project-scoped.
Who this answer is for
Merchants wanting ongoing conversion-focused Shopify improvements.
How NP SoftTech approaches it
CRO in a retainer should be continuous and honest, not a promise of percentage lifts.
Friction fixes
Navigation, PDP clarity and trust modules.
Sequencing
Change a few things at a time when learning matters.
Mobile focus
Prioritise small-screen journeys.
Reporting
Note what changed and why.
Retainer-sized CRO
Copy hierarchy, spacing, trust blocks and filter clarity are common.
Project-sized CRO
Major template redesigns or multi-variant experiment programmes may need a project.
Honesty
We avoid guaranteeing conversion percentages.
Common mistakes to avoid
Shipping ten simultaneous UX changes
You cannot learn what helped.
Ignoring analytics access
Without baselines, CRO becomes guesswork.
Practical next step
A general answer is only the starting point.
Share your store URL and top friction hypotheses. We will fit CRO tweaks into maintenance or a project.